Course Duration: 6 Months

Build a Profitable Content Agency From Scratch

This course is designed to help you build a profitable, scalable content agency, even if you are starting from zero. You will learn how to create and manage content for individuals, businesses, and brands—and earn consistent monthly income.

You do not need to be famous or have a large audience. Through step-by-step training, you’ll discover how to get clients, deliver high-quality work, build a team, streamline operations, and scale your agency into a real business.

By the end of this course, you will be able to:

• Understand how the content agency business model works

• Choose your niche and create high-demand, profitable services

• Learn proven client acquisition and deal-closing systems

• Set up workflows, tools, and build a team

• Scale your agency to ₹5 Lakh+ per month

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Chapter 1: Foundation – Understanding the Content Agency Business

1.1 What is a Content Agency?
Understanding roles, responsibilities, and deliverables.

1.2 Market Opportunity & Scope
Why content agencies are in demand in 2025 and beyond.

1.3 Types of Content Services
Short-form content, long-form content, social media management, editing, scripting, and more.

1.4 Business Models Explained
Monthly retainers, project-based work, hybrid models, and value-based pricing.

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Chapter 2: Niche Selection & Service Planning

2.1 Choosing Your Niche
Selecting industries and audiences that pay well and fit your strengths.

2.2 Defining Your Core Services
What to offer, what to avoid, and how to price your services.

2.3 Creating Your USP (Unique Selling Proposition)
Positioning your agency to stand out from competitors.

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Chapter 3: Agency Branding & Portfolio Setup

3.1 Brand Identity & Naming
Building a professional brand that clients trust.

3.2 Building a Portfolio Without Clients
Smart methods to create sample work, mock projects, and case-style examples.

3.3 Social Media & Website Presence
How to set up an agency profile that attracts incoming leads.

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Chapter 4: Client Acquisition & Sales System

4.1 Mastering Outreach
DM scripts, email templates, and networking systems that convert.

4.2 Pitching & Closing Deals
How to conduct strategy calls and close clients confidently.

4.3 Client Retention & Upselling
Keeping clients for 12+ months and increasing monthly revenue per client.

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Chapter 5: Scaling & Automation – The ₹5 Lakh/Month Roadmap

5.1 Team Building Basics
Hiring editors, designers, scriptwriters, and managers.

5.2 Automating Your Agency
Workflows, tools, systems, and SOPs for smooth operations.

5.3 Expanding Revenue Streams
Adding new services, building products, and creating long-term wealth.