DIGITAL MARKETING MASTERY

DIGITAL MARKETING MASTERY – FROM ZERO TO GROWTH
This course will take you from a complete beginner to a professional digital marketer. You will learn how to build a strong online presence, master SEO, grow on social media, run paid advertising campaigns, and analyze data to scale any business. By the end, you’ll be ready to grow your own business, offer freelance services, or launch a digital marketing agency.
Chapter 1 – Digital Marketing Fundamentals & Strategy
1.1 What is Digital Marketing & Why It Matters
1.2 Understanding the Customer Journey
1.3 Choosing the Right Marketing Channel
1.4 Building a Winning Marketing Strategy
Chapter 2 – Website Building & SEO Mastery
2.1 Building a Business Website
2.2 SEO Fundamentals
2.3 Off-Page & Local SEO
2.4 Content Planning for Organic Traffic
Chapter 3 – Social Media Marketing & Growth
3.1 Social Media Platforms Overview
3.2 Content Creation & Engagement Strategy
3.3 Organic Growth Techniques
3.4 Social Media Ads Basics
Chapter 4 – Paid Advertising & Lead Generation
4.1 Introduction to Paid Ads (PPC)
4.2 Lead Generation Strategy
4.3 Retargeting & Conversion Funnels
4.4 Scaling Paid Campaigns
Chapter 5 – Analytics, Optimization & Scaling
5.1 Analytics Tools & Metrics
5.2 Conversion Rate Optimization (CRO)
5.3 Scaling Marketing Campaigns
5.4 Future of Digital Marketing (AI & Automation)