Course Duration: 6 Months

DIGITAL MARKETING MASTERY – FROM ZERO TO GROWTH

This comprehensive program takes you from a complete beginner to a confident, skilled, and professional digital marketer.
You will learn how to build a powerful online presence, master SEO, grow on social media, run profitable paid advertising campaigns, and use analytics to scale any business.

By the end of this course, you will be fully equipped to:

• Grow your own business using digital marketing

• Work as a freelance digital marketer

• Launch your own digital marketing agency

This is a 100% practical, growth-focused course with real-world tasks, tools, and strategies.

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Chapter 1 – Digital Marketing Fundamentals & Strategy

1.1 What is Digital Marketing & Why It Matters
Understanding how digital marketing impacts modern business growth.

1.2 Understanding the Customer Journey
Awareness → Consideration → Conversion → Retention.

1.3 Choosing the Right Marketing Channel
SEO, Social Media, Email, Content, Ads — when and why to use each.

1.4 Building a Winning Marketing Strategy
Step-by-step approach to creating a result-driven digital marketing plan.

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Chapter 2 – Website Building & SEO Mastery

2.1 Building a Business Website
Basics of website structure, UX, landing pages, and must-have elements.

2.2 SEO Fundamentals
Keywords, indexing, on-page SEO, and ranking factors.

2.3 Off-Page & Local SEO
Backlinks, authority building, Google Business Profile optimization.

2.4 Content Planning for Organic Traffic
Creating content that ranks, engages, and drives long-term results.

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Chapter 3 – Social Media Marketing & Growth

3.1 Social Media Platforms Overview
Understanding Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.

3.2 Content Creation & Engagement Strategy
High-performing content formats, storytelling, and engagement techniques.

3.3 Organic Growth Techniques
Reels, trends, community building, hashtags, and collaboration.

3.4 Social Media Ads Basics
Introduction to Meta Ads, targeting, budgeting, and campaign structure.

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Chapter 4 – Paid Advertising & Lead Generation

4.1 Introduction to Paid Ads (PPC)
Google Ads, Meta Ads, and YouTube Ads fundamentals.

4.2 Lead Generation Strategy
How to attract quality leads and convert them into paying customers.

4.3 Retargeting & Conversion Funnels
Building funnels that capture, nurture, and convert traffic.

4.4 Scaling Paid Campaigns
Optimization, A/B testing, and increasing ad ROI.

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Chapter 5 – Analytics, Optimization & Scaling

5.1 Analytics Tools & Metrics
Google Analytics, Search Console, Meta insights, and KPI tracking.

5.2 Conversion Rate Optimization (CRO)
Improving landing pages, CTAs, and user experience.

5.3 Scaling Marketing Campaigns
Advanced growth strategies for higher revenue and better performance.

5.4 Future of Digital Marketing (AI & Automation)
AI tools, automation workflows, and the next era of marketing.