IDEA X-RAY

Idea X-Ray is a step-by-step practical course designed to help aspiring entrepreneurs scientifically test and validate their business ideas before investing time and money. Across five powerful chapters—Clarity Check, Market Scan, Customer Reality Check, Feasibility Test, and Future Fit—you will move from simply “having an idea” to building a complete Idea Validation Report. Through structured worksheets, real-world research, customer feedback, financial analysis, and future growth mapping, this course ensures you know whether your business idea is relevant, profitable, and scalable in today’s market.
Chapter 1: Clarity Check – Define Your Idea Clearly
Content:
Write your idea in one simple sentence (One-line pitch).
Identify the Problem and your Solution (Problem-Solution Fit).
Define Target Audience (Age, Gender, Location, Income, Need).
Apply the SMART Principle (Specific, Measurable, Achievable, Relevant, Time-bound).
Practical Activity:
Fill an Idea Clarity Sheet → one-sentence idea + 3 key problems it solves.
Chapter 2: Market Scan – Is There Real Demand?
Content:
Use Google Trends, Statista, and Social Media Polls.
Competitor Research: who is already doing this, and how?
Understanding Market Size (TAM, SAM, SOM in simple terms).
Practical Activity:
Search your idea’s keyword on Google Trends, download 5-year graph.
List 3 competitors and note down their USP.
Chapter 3: Customer Reality Check – Feedback from Real People
Content:
Collect direct feedback via surveys and interviews.
Build a Minimum Viable Product (MVP) or demo.
Apply Lean Startup approach.
Practical Activity:
Send a survey form to 10 people, collect answers.
Create a small demo (sketch, Canva design, or short video) and get real feedback.
Chapter 4: Feasibility Test – Time, Money & Resources
Content:
Rough costing: how much money to start.
Break-Even Point and basic profit calculation.
Identify legal, technical, and resource challenges.
Practical Activity:
Fill a Feasibility Calculator Sheet → estimated cost, expected
revenue, and break-even timeline.
Chapter 5: Future Fit – Long-term Scope & Scalability
Content:
Will the idea still be relevant in 5 years?
Scalability Test: can this grow bigger?
Innovation vs Imitation test.
Risk factors and exit strategy.
Practical Activity:
Build a Future Growth Map → 3-year roadmap for your idea.
Make a Risk Matrix Chart (High, Medium, Low risks).